Maliasili’s mission is to accelerate community-led conservation through local organisations across Africa. Having already supported Maliasili’s design team with occasional graphic design work, they contacted me to create their brand for New York Climate Week 2025. The brand needed to represent culture, craft, passion and people, and was to be used across their NYCW marketing efforts both online and in-person.
We worked together to develop a series of themed graphics, crafted backgrounds and a Brand Guidelines covering a colour palette and font recommendations.
“Maliasili supported 17 partners to participate in Climate Week NYC, helping them secure funding, access networking opportunities, and feature in speaking engagements and joint advocacy efforts. Through two co-hosted events and other platforms, we aimed to highlight our partners not just as conservation champions but as emerging climate leaders. These efforts are part of our push to influence global funding systems so that more resources flow directly to outstanding local conservation organizations driving real change on the ground. Partners made new connections, and some even secured new funds.“ – Maliasili blog post
