A new-found confidence for St Gerard’s focused around bringing their brand into the modern day. The solution was to redesign their current, traditionally school-like logo into a new icon that helps St Gerard’s stand strong amongst other esteemed private schools in North Wales – whilst retaining their values of community, learning and tradition. The new brand icon merges the anchor, shield, crown and stripes from the old logo into a strong, inclusive visual, with a respectful nod to the schools history. Updating the colour palette to a dark navy and golden yellow was the cherry on top of this successful rebrand.